The Horror Of The Vietnam War - 890 Words

Well Done Since the Vietnam War was fought in Southeast Asia, it is difficult for many Americans to imagine what the people of South Vietnam experienced during the Vietnam War. To better understand, the American people had to rely on eye-witness accounts, film clips, and photographs. One photograph in particular captures the horror of the Vietnam War. It is the image of Phan Phuc, a naked, nine-year- old, South Vietnamese girl, taken on June 8, 1972, by Nick Ut. The photograph shows the horrors of napalm, the emotionless soldiers, and photo-journalists, and children suffering. Jets tear through the air over a green jungle in Vietnam. What is a beautiful, peaceful, thriving jungle, with villages and families will soon be a charred ash pit with nothing but the lingering feeling of what once was. As bombs drop and the liquid fire races through the jungle, everything in its path is destroyed. Trees that have stood the test of time, burned-over. Resource providing plants turned to ash. People’s homes and everything they have, destroyed. They flee, screaming for their lives. Mothers and fathers separated from their families. Children left to die in a burning jungle. While some make it out, most are likely charred to crisp. Left homeless, with nowhere to go. Bodies lie on the scorched jungle floor like burnt pines in a California wildfire. The smell of burnt flesh burns your nostrils. Thick, black smog fills the air and begins to flatten out over the acreage. As if it is chasingShow MoreRelatedThe Vietnam War And Its Horrors1130 Words   |  5 Pages The Vietnam War and its horrors came into the living rooms of people through from news reports through television. This war was the first war to issue full freedom to the press. There was a huge response to what people saw in a negative way. Many people thought the war should not have been televised. According to â€Å"U.S. at War: A History of Shame†, it was until 1965 that the Vietnam War became a big story on television. Journalism coverage of this war using television had a huge effect on the peopleRead MoreAnalysis Of The Movie Miss Saigon Essay1310 Words   |  6 Pages17 year old war orphaned prostitute, Kim and a US GI Soldier, Chris who are torn apart during the fall of Saigon. Set in the Vietnam War these characters are constantly challenged while the city explodes with conflicting cultures matched with the horrors of war and the ever changing effects of the power of love. Chris meets Kim in the nightclub where she works and from that moment to two fall in love but h owever regardless of the fact that Chris helps to get a Kim a visa out of Vietnam when the USRead MoreBruce Weigl ´s Poems on Vietnam War874 Words   |  4 PagesTo this day the Vietnam War is still considered to be one of the most devastating wars in history and has been a topic of resentment to the American culture thirty-three years after its end. For the American public it’s marked as being the point in history where distrust in our government was at an all-time high, mainly because most of the war’s carnage was witnessed on television for the first time. For all the bloodshed American and Vietnamese soldiers suffered through, the war has left a perpetualRead MoreEssay about Apocalypse Now578 Words   |  3 Pages1970s in the middle of the Vietnam War. Coppula was rewarded for his hard work by winning the Academy Award for cinematography. The story is based on the novel Hearts of Darkness, by Joseph Conrad. The book and film depicts Capt. Willard in the middle of the Vietnam searching for Col. Kurtz, who has gone mad and started his own private war. Apocalypse Now uses its scenes to show three types of horror including psychological, gore, and surprise. Psychological horror plays with human rationalizationRead MoreWar And Trauma In Tim O’Brien’S â€Å"The Things They Carried†.1525 Words   |  7 PagesWar and Trauma in Tim O’Brien’s â€Å"The Things They Carried† Often in literature, we find ourselves reading stories with layers upon layers of meanings found in them. Tim O’Brien’s â€Å"The Things They Carried† is no exception to this idea. O’Brien tells his story in such a way that as we read the complex descriptions of what the characters are experiencing, the line between fiction and reality are often blurred. This helps further advance our understanding of the issue Tim O’Brien is trying to portrayRead MoreHeroism In Tim OBriens The Things They Carried1684 Words   |  7 Pagesthe war heroes in movies such as Saving Private Ryan and American Sniper. However, the glorified heroism that is depicted in these films is far from the reality that is war. A more realistic rendition of war is seen in Tim O’Brien’s short story, The Things They Carried. Throughout the story, O’Brien uses metafictional characters to portray the physical and emotional burdens carried by American soldiers who we re forced to conform to societal expectations upon being drafted for the Vietnam War. TheRead MorePolitical And Social Upheavals Caused By War1533 Words   |  7 Pagescaused by war. Some may have even experienced it first-hand. Throughout history war has had negative psychological implications on those effected. However, there is no greater negative impact of war than the psychological and emotional turmoil that it causes individual soldiers. To narrow down the scope of these psychological effects, I have chosen to focus on the U.S. military involvement in the Vietnam War during the period 1962 to 1973. The Vietnam War was, in my opinion, the first war that reallyRead MoreThe Things They Carried By Tim O Brien1597 Words   |  7 Pagescaptivating powerful war story memoir, which is beautifully and intensely well written by Tim O Brien. The novel explores the physical and emotional trauma of the Vietnam War and its impact on soldiers fears. The author and protagonist Tim O’ Brien communicates provoking nonlinear narratives or frame stories through his own point of view presenting the audience with a window into the disturbing widespread, endless, and meaningless death, violence, and savagery in war-torn Vietnam. The author cleverlyRead MoreThe Effect of Vietnam War on the Soldiers1679 Words   |  7 Pages The Vietnam War was the longest and the most unpopular American war of the twentieth century. The United States was involve in the Vietnam from 1944 to 1973, but it was only during the last years that the U.S deployed ground troops (Lawrence 1). For the first time the United states was the aggressor. Vietnam is situated thousands of miles from the United States, so Vietnam was not a direct threat to the United States’ safety. The Vietnam leader Ho Chi Minh seem to look up to the United States,Read MoreSongs and Poems Written on Wars: Imagine by John Lennon 793 Words   |  3 Pageseffectively achieved through song. The Vietnam War also known as the American War was the longest major conflict that Australians have been involved in. It began in 1962 and ended in 1975. The Vietnam War was the cause of the greatest political and social dissent in Australia since World War 1. In 1959 war broke out between communist North Vietnam and democratic South Vietnam. America and there allies, which include Australia, sent thousands of troops over to Vietnam in hope to stop the spread of Communism

Personal Knowledge And Knowledge Of The Humanities And The...

I value shared knowledge for it has contributed to my own understanding of the world. Most of the things I know-personal knowledge- are my individual interpretation of what we know-shared knowledge. There is a strong link between shared knowledge and personal knowledge but the extent to which shared knowledge shapes personal knowledge differs across disciplines. This essay explores the areas of knowledge of the Humanities and the Arts, demonstrates that shared knowledge influences personal knowledge and then discusses the claim that shared and personal knowledge are actually inseparable and may as well be one and the same thing. What is shared knowledge? It is the common knowledge that most people agree on and it can travel across cultures. Such knowledge is assembled by a group of people for example most subject disciplines like Chemistry, Physics and Biology. Historical facts and certain historical interpretations are good examples of shared knowledge. Personal knowledge on the other is not easily shared. This type of knowledge depends crucially on the experiences of the individual for instance; I know how to knit, I know how to dance and I know how to paint portraits. I gained such knowledge through practice and habituation. I sometimes find it difficult to put such knowledge into words and share it with others. The main distinction between shared knowledge and personal knowledge is that the former is mostly knowledge by description while the latter is mainly made upShow MoreRelated Liberal Education: Why is it important in todays workforce?1607 Words   |  7 PagesWhy do college students need courses in the liberal arts? Is it beneficial or just a waste of time? Will it make them or influence them to become better workers once they graduate or will it just go down the drain and be useless? Student loans are increasing every year, and each student just wants to finish their degrees at a lesser price and a quicker pace, so they can start working and pay for those debts. In today’s society where some to most students are very much career – driven, they decideRead MoreWhy I Am A Liberal Arts Education1123 Words   |  5 PagesA liberal arts education encourages freedom by allowing students to grow individually and academically. Before I read the summer reading packet, I did not know this. By reading the packet, I understand what it means to be liberally educated at Loras College. The freedom and growth that I will experience through the liberal arts at Loras will allow me to become better-rounded as an individual. Because of this, I will have learned how to be a cri tical thinker and learner, see the whole picture of whyRead MoreThe Is An Intrinsic Part Of Our Culture971 Words   |  4 PagesAcquiring knowledge has become an intrinsic part of our culture; we are able to receive more accurate knowledge more quickly. Our society’s desire to become more knowledgeable is commendable but our methods make the learning process more impersonal. We tend to bombard ourselves with too much information and because of this only gain superficial knowledge. Museums fill the void created by our inclination to learn rapidly by offering an alternative method of education. Visitors are encouraged to takeRead MoreEssay on General Education1017 Words   |  5 Pagesfuture of liberal arts college; the collapse(as its frequently termed) of the academic disciplines, particularly the humanities; and the seemingly intractable disparity between the supply of Ph.D.s and the demand for new faculty. There are more college student than ever. Why does the system feel to many of the people who work in it as though it is struggling? (Menand, Louis pg 219) Many people are flocking to college, but there not going there for a traditional liberal arts education. LiberalRead MoreSocrates946 Words   |  4 Pagesof what is known that is the troublesome part. The basis for knowledge is genuine ideas and standards and rational approaches for utilizing those ideas and standards. It is innate, because the adequacy we have to learn essentially occurs at birth. All knowledge appears to have a subjective component in the perception that there should be a knowing subject for anything to be known. The use, quest, and the capacity to obtain knowledge are biased. The relationship between faith and reason is thatRead MoreThe Humanities Curriculum Project: A Case Study1237 Words   |  5 Pageschallenges of globalization, the Humanities Curriculum Project is an interesting case study. The key question as posed by Director Stenhouse was how to better address the aspirations of secondary education for everybody,  regardless of age, abilities or aptitudes, together with how to make subjects such as literature, arts , history, and sciences be perceived as relevant to all categories of pupils. The answer lay in recognizing the importance of the so called humanities studies in dealing with everyonesRead MoreThe Liberal Arts: Creating a Citizen for a Community Near You1497 Words   |  6 PagesAmerica the Liberal Arts, or General Education, is the core requirement that every student must take regardless of major. A liberal education studies the idea of what it means to be a good human being. The Liberal Arts are important to everyone because it tries to grasp each individual’s uniqueness and find their place in society. These classes aim to challenge students to become better people, better citizens, and overall create a better society. Liberal Arts try to grasp the knowledge and skills humansRead MoreHumanities And Discuss The Role Of Role1468 Words   |  6 Pagesthe humanities and discuss the role they play in your life. Stanford humanities center defined the humanities as the study of how people process and document the human experience (Stanford Humanities). In order to understand our world, humans use philosophy, literature, religion, art and music. The knowledge of recording these human experiences gives us an opportunity to focus on our similarities and differences, and also to learn important life’s lesson. The textbook states that through arts, musicRead MoreEssay on The Perception of the Perception953 Words   |  4 PagesThe Perception of the Perception The subjective nature of perception is an inborn characteristic humanity. However, humans found the ability to still classify knowledge under two categories, objective and subjective. Knowledge in the subjective sense, or subjective knowledge for short, is the individual knowledge that each person gains through personal experiences. Artists often try to portray a scene that has an emotional and psychological effect on the viewer, by drawingRead MoreThe Humanities And Its Impact On Education Essay1750 Words   |  7 Pagesinstitutions are cutting the humanities from curricula. According to Nussbaum, our nation and those like it are economically hungry and are pushing technical careers instead. She disputes that a decrease in the humanities will cause a loss in free thinking, and therefore a loss of democracy. Her argument is based off of her theory that without the humanities, citizens become soulless, mechanical, and profit-making machines. This theory is based off the notion that the humanities are continuing to be

Oppenheimer Essay Example For Students

Oppenheimer Essay Dr. Julius Robert OppenheimerJulius Robert Oppenheimer was an American physicist and governmentadviser, who directed the development of the first atomic bombs. To scientists,he was not only the builder of the atomic bomb and a pioneer in atomic energy,but a master of many languages, a good conversationalist and a brilliantmathematician. He was also a writer, and an expert in both the history ofarchitecture and the religions of the world. Oppenheimer, who was born in New York City on April 22, 1904, andeducated at Harvard University and the Universities of Cambridge andGottingen, grew up in a middle class neighborhood. He was raised by hismother, who was an artist who provided a nice apartment with a subdued,tasteful atmosphere. His grandfather came from Germany where he was apeasant farmer and grain merchant. The Oppenheimers family business wasimporting fabric for the clothing industry. As a child in grade school,Oppenheimer excelled in all subjects. This continued straight through all of hisschooling. During his years at Harvard University, Oppenheimer excelled in Latin,Greek, physics and chemistry. He also published poetry and studied Orientalphilosophy. After graduating in 1925, he sailed to England to do research inthe Cavendish Laboratory at Cambridge University , which, under theleadership of Lord Rutherford, had an international reputation for its pioneeringstudies on atomic structure. Oppenheimer was fortunate to enter physics in1925 because that is when modern quantum mechanics came into being. Hewas one of the first scientists to use quantum mechanics for the exploration ofproblems which had been insoluble with the old quantum theory. While atCambridge, Oppenheimer had the opportunity to work with the British scientificcommunity in its efforts to advance the cause of atomic research. Shortly thereafter, Max Born invited him to Gottingen University, wherehe met other prominent physicists, such as Niels Bohr and Paul Dirac, andwhere, in 1927, he received his doctorate. He then returned to the UnitedStates. After serving with the International Education Board from 1928 to 1929,Oppenheimer became a professor of physics at the University of California atBerkeley and the California Institute of Technology where he worked from1929to 1947. There he built up large schools of theoretical physics. He was notedfor his contributions relating to the quantum theory, the theory of relativity,cosmic rays, positrons, and neutron stars. He was also able to show that abaffling movement of a deuteron (heavy hydrogen nucleus), being looselybound, surrenders its neutron on entering the field of a heavy nucleus. Theeffect was that the heavy nucleus captures the stripped neutron, becomesunstable and then radioactive. This discovery helped to later develop thehydrogen bomb, which is thous ands of times more powerful than the atomicbomb. In his early years of teaching, Oppenheimer had little success andmany students complained to the head of the physics department about howquiet he was and how he overestimated his audience. The department head,Raymond T. Birge, knew that Oppenheimer already knew that he was notgetting through to the students and therefore did not need to be told. Soonenough he began to interact with his audience by dropping his pace of deliveryand going to great lengths to make connections between ideas clearer. Bydoing this he attracted a small group of some of the brightest students. Thesestudents thought of him as a brilliant lecturer and some remarked that he wasone of their most inspiring professors. In 1940 Oppenheimer married a woman named Katherine Harrison. They had one son whom they named Peter and a daughter whom they namedKatherine. They lived in a beautiful house on Eagle Hill in the San FranciscoBay area. .u26cc4982ddcd34dcc629cd5ce42d775b , .u26cc4982ddcd34dcc629cd5ce42d775b .postImageUrl , .u26cc4982ddcd34dcc629cd5ce42d775b .centered-text-area { min-height: 80px; position: relative; } .u26cc4982ddcd34dcc629cd5ce42d775b , .u26cc4982ddcd34dcc629cd5ce42d775b:hover , .u26cc4982ddcd34dcc629cd5ce42d775b:visited , .u26cc4982ddcd34dcc629cd5ce42d775b:active { border:0!important; } .u26cc4982ddcd34dcc629cd5ce42d775b .clearfix:after { content: ""; display: table; clear: both; } .u26cc4982ddcd34dcc629cd5ce42d775b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u26cc4982ddcd34dcc629cd5ce42d775b:active , .u26cc4982ddcd34dcc629cd5ce42d775b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u26cc4982ddcd34dcc629cd5ce42d775b .centered-text-area { width: 100%; position: relative ; } .u26cc4982ddcd34dcc629cd5ce42d775b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u26cc4982ddcd34dcc629cd5ce42d775b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u26cc4982ddcd34dcc629cd5ce42d775b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u26cc4982ddcd34dcc629cd5ce42d775b:hover .ctaButton { background-color: #34495E!important; } .u26cc4982ddcd34dcc629cd5ce42d775b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u26cc4982ddcd34dcc629cd5ce42d775b .u26cc4982ddcd34dcc629cd5ce42d775b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u26cc4982ddcd34dcc629cd5ce42d775b:after { content: ""; display: block; clear: both; } READ: Overpopulation And The Economi EssayDuring a leave of absence that lasted from 1943 until 1945,Oppenheimer served as director of the atomic bomb project at Los Alamos,New Mexico. After warnings from Albert Einstein and Leo Szilard, bothrespected scientists, that the world would be in grave danger if the Nazis werethe first to create an atomic bomb, Oppenheimer began to seek a process forthe separation of uranium-235 from natural uranium. He also strove todiscover a way to determine the critical mass of uranium required to make sucha bomb. On July 16, 1945, the joint effort of outstanding scientists at LosAlamos created the first nuclear explosion. This took place at Alamog ordo,New Mexico. That October, Oppenheimer resigned from the project. Hisleadership and organizational skills during the project earned him thePresidential Medal of Merit in 1946. In 1947 Oppenheimer became director of the Institute for AdvancedStudies in Princeton, New Jersey, serving there until the year before his death. He was also chairman of the General Advisory Committee of the Atomic EnergyCommission, or AEC, from 1947 to 1952 and served thereafter as an adviser. In1954, however, he was suspended from this position on charges about his pastassociation with Communists. Oppenheimer had been notified of a military security report that wasunfavorable of him and that dealt with his alleged associations with Communistsin the past. One of these alleged associations was with his wife and brother whowere both known to be Communists. He also had no close friends that were notCommunists. He had made substantial sums of money monthly to theCommunist party which further contributed to hi s indictment. There was alsoevidence that his ties with Communism had survived the Nazi-Soviet Pact andthe Soviet attack on Finland, that he belonged only to Communist organizationsapart from professional affiliations. The people whom he had recruited into theearly wartime Berkeley project were exclusively Communists and he had beeninstrumental in securing recruits for the Communist party, but his worst and mostincriminating action was certainly his frequent contact with Soviet espionageagents. During the war, Oppenheimer was responsible for employing manyCommunists, some of them being non-technical, at wartime Los Alamos. Heselected one of these individuals to write the official Los Alamos history. He was also accused of delaying the naming of Soviet agents and ofopposing the building of the hydrogen bomb. A security hearing that followeddeclared him not guilty of treason, but ruled that he should not have access tomilitary secrets. It was a powerful case that basically tried to label Oppenheimeras a Communist. It is important to remember that all of the accusations werealleged and came without proof, but the question still remains today as toweather Oppenheimer was simply subject to bad coincidences or if theaccusations really had any significance. As a result of the trial, Oppenheimers contract as adviser to the AtomicEnergy Commission was cancelled. This action reflected the politicalatmosphere of the time, as well as the dislike of some politicians and militaryfigures for Oppenheimers opposition to development of the hydrogen bomb andhis support of arms control. The Federation of American Scientists stood behindhim and protested the trial. During this time he wrote his book Science and theCommon Understanding. He also wrote Lectures on Electrodynamics whichwasnt released until 1970. Subsequently, efforts were made to clear Oppenheimers name, and in1963 the AEC conferred on him its highest honor, the Enrico Fermi Award. Thisprize carries with it a purse of $50,000. He devoted his final years to study ofthe relationship between science and society. He died in Princeton on February18, 1967. Science Essays

The Whole Person Paradigm free essay sample

The Whole Person Paradigm Knowing oneself is the first step for the improvement of one’s personality. For us do better, we must first accept the things we are better at and the things we are the least, in short, identify your potentials, harness it with your passion and overcome your weaknesses. Personally one of the best traits that I feel I have is the urge for learning new things and adopting what can be really used. I can say that I am good in speaking, planning, organizing which I can use more in the teaching profession. Most of my former teachers who are presently my co-teachers often say that I have most of the talents and skills far better to be an excellent educator but still have to work on my attitude. They say I’m the â€Å"jack of all trades† which means having to know most but haven’t perfected or mastered some. We will write a custom essay sample on The Whole Person Paradigm or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Most people are easy saying things they believed they are good at but failed to accept the things they lacked with, and the worse, afraid to face the weaknesses they had. Second strength that I gained through experience is converting weakness as my strength by means of facing and learning from them. I do now believed that I should revalue attitude sided by skills and not to tend to forget the first. Number one is to add my patience, perseverance and love of work to anything accepted and took an oath to do, my responsibilities and duty. As a teacher, a learner, an educator and as a researcher I can touch lives by setting as an example of my persistence, patience and the willingness to help others. At the moment I’m assessing myself, it took me couple of days where to start on how to describe my life and end up hearing a song which I think best describes my life in that moment. The Climb-Myley Cyrus I can almost see it- To widen your vision in life. That dream I’m dreaming of I had a chance to redefine what are my dreams and goals at time being. There’s a voice inside my head said You’ll never reach it- I had the courage to continue personal progress. Every step I’m taking Every move I’m make me with Lost with no direction- I had set my time table and set target. My faith is shaking- My faith grows more. But I got to keep trying. Got to keep my head hailed high-Confidence together with hard work inside me matures. There’s always gonna be another mountain Never to lose hope and faith in God I’m always gonna wanna make it move†¦ Keep on moving†¦- Never to stop learning and believing.

The Battle of Alam Halfa in North Africa During WW II

The Battle of Alam Halfa in North Africa During WW II The Battle of Alam Halfa was fought from August 30 to September 5, 1942, during World War IIs Western Desert Campaign. Armies Commanders Allies Lieutenant General Bernard Montgomery4 divisions, XIII Corps, Eighth Army Axis Field Marshal Erwin Rommel6 divisions, Panzer Armee Afrika Background Leading to the Battle With the conclusion of the First Battle of El Alamein in July 1942, both British and Axis forces in North Africa paused to rest and refit. On the British side, Prime Minister Winston Churchill travelled to Cairo and relieved Commander-in-Chief Middle East Command General Claude Auchinleck and replacing him with General Sir Harold Alexander. Command of the British Eight Army at El Alamein ultimately was given to Lieutenant General Bernard Montgomery. Assessing the situation at El Alamein, Montgomery found that the front was constricted to a narrow line running from the coast to the impassable Qattara Depression. Montgomerys Plan To defend this line, three infantry divisions from XXX Corps were positioned on ridges running from the coast south to Ruweisat Ridge. To the south of the ridge, the 2nd New Zealand Division was similarly fortified along a line ending at Alam Nayil. In each case, the infantry was protected by extensive minefields and artillery support. The final twelve miles from Alam Nayil to the depression was featureless and difficult to defend. For this area, Montgomery ordered that minefields and wire be laid, with the 7th Motor Brigade Group and 4th Light Armoured Brigade of the 7th Armoured Division in position behind. When attacked, these two brigades were to inflict maximum casualties before falling back. Montgomery established his main defensive line along the ridges running east from Alam Nayil, most notably Alam Halfa Ridge. It was here that he positioned the bulk of his medium and heavy armor along with anti-tank guns and artillery. It was Montgomerys intention to entice Field Marshal Erwin Rommel to attack through this southern corridor and then defeat him in a defensive battle. As British forces assumed their positions, they were augmented by the arrival of reinforcements and new equipment as convoys reached Egypt. Rommels Advance Across the sands, Rommels situation was growing desperate as his supply situation worsened. While he advance across the desert had seen him win stunning victories over the British, it had badly extended his supply lines. Requesting 6,000 tons of fuel and 2,500 tons of ammunition from Italy for his planned offensive, Allied forces succeeded in sinking over half of the ships dispatched across the Mediterranean. As a result, only 1,500 tons of fuel reached Rommel by the end of August. Aware of Montgomerys growing strength, Rommel felt compelled to attack with the hope of winning a quick victory. Constrained by the terrain, Rommel planned to push the 15th and 21st Panzer Divisions, along with the 90th Light Infantry through the southern sector, while the bulk of his other forces demonstrated against the British front to the north. Once through the minefields, his men would push east before turning north to sever Montgomerys supply lines. Moving forward on the night of August 30, Rommels attack quickly encountered difficulty. Spotted by the Royal Air Force, British aircraft began attacking the advancing Germans as well as directing artillery fire on their line of advance. The Germans Held Reaching the minefields, the Germans found them to be much more extensive than anticipated. Slowly working through them, they came under intense fire from the 7th Armoured Division and British aircraft which exacted a high toll, including wounding General Walther Nehring, commander of the Afrika Korps. Despite these difficulties, the Germans were able to clear the minefields by noon the next day and began pressing east. Eager to make up lost time and under constant harassing attacks from 7th Armoured, Rommel ordered his troops to turn north earlier than planned. This maneuver directed the assault against the 22nd Armoured Brigades positions on Alam Halfa Ridge. Moving north, the Germans were met with intense fire from the British and were halted. A flank attack against the British left was stopped by heavy fire from anti-tank guns. Stymied and short on fuel, General Gustav von Vaerst, now leading the Afrika Korps, pulled back for the night. Attacked through the night by British aircraft, German operations on September 1 were limited as 15th Panzer had a dawn attack checked by the 8th Armoured Brigade and Rommel began moving Italian troops into the southern front. Under constant air attack during the night and into the morning hours of September 2, Rommel realized that the offensive had failed and decided to withdraw west. His situation was made more desperate when a column of British armored cars badly mauled one of his supply convoys near Qaret el Himeimat. Realizing his adversarys intentions, Montgomery began formulating plans for counterattacks with the 7th Armoured and 2nd New Zealand. In both cases, he emphasized that neither division should incur losses that would preclude them from taking part in a future offensive. While a major push from 7th Armoured never developed, the New Zealanders attacked south at 10:30 PM on September 3. While the veteran 5th New Zealand Brigade had success against the defending Italians, an assault by the green 132nd Brigade collapsed due to confusion and fierce enemy resistance. Not believing a further attack would succeed, Montgomery cancelled further offensive operations the next day. As a result, the German and Italian troops were able to retreat back to their lines, though under frequent air attack. The Battles Aftermath The victory at Alam Halfa cost Montgomery 1,750 killed, wounded, and missing as well as 68 tanks and 67 aircraft. Axis losses totaled around 2,900 killed, wounded, and missing along with 49 tanks, 36 aircraft, 60 guns, and 400 transport vehicles. Often overshadowed by the First and Second Battles of El Alamein, Alam Halfa represented the last significant offensive launched by Rommel in North Africa. Far from his bases and with his supply lines crumbling, Rommel was forced to move to the defensive as British strength in Egypt grew. In the wake of the battle, Montgomery was criticized for not pressing harder to cut off and destroy the Afrika Korps when it was isolated on his southern flank. He responded by stating that Eighth Army was still in the process of reforming and lacked the logistical network to support the exploitation of such a victory. Also, he was adamant that he wished to preserve British strength for a planned offensive rather than risk it in counterattacks against Rommels defenses. Having shown restraint at Alam Halfa, Montgomery moved to the attack in October when he opened the Second Battle of El Alamein. Sources Defensive Military Structures in Action: Historical ExamplesBBC: Peoples War - Battle of Alam Halfa

Best Crucible Plot Summary

Best Crucible Plot Summary SAT / ACT Prep Online Guides and Tips If you need to refresh your memory on the plot of The Crucible or just want some clarification on exactly what's happening in each act of the play as you read, you've come to the right place. I've written a full plot summary, divided by act, so you can better understand and recall the events of the play. As a bonus, this article also includes short descriptions of the main characters and a list of major themes that crop up throughout the narrative. The CrucibleSummary Act 1 Reverend Samuel Parris is praying next to the sick bed of his 10-year-old daughter, Betty Parris. The night before, Parris caught her dancing in the woods with a group of girls, including his teenage niece, Abigail Williams, and his slave, Tituba. Since then, Betty has been in a deep sleep and will not respond to any efforts to wake her. Rumors have spread around town that witchcraft is the cause of Betty’s illness, and people are now gathered in the parlor of the Parris household. Parris, concerned about his reputation, interrogates Abigail about what happened, but Abigail says they were just dancing. A woman named Ann Putnam says that her daughter, Ruth, who was with the group of girls, is also afflicted with a strange illness. Ann claims that she sent Ruth to see Tituba so that Tituba could facilitate communication with Ann’s other children who died as infants. Abigail admits that Tituba and Ruth were, in fact, conjuring spirits in the woods. Abigail and two other girls named Mercy Lewis and Mary Warren, who were also part of the group in the woods, are left alone with Betty. When they try to wake her up, she blurts out that Abigail drank chicken blood to cast a spell that would kill Elizabeth Proctor. Abigail threatens Betty and the others with violence if they don’t keep quiet about this. A farmer named John Proctor (Elizabeth Proctor’s husband) then enters the room. The other girls leave, and he speaks with Abigail alone. John and Abigail had an affair when Abigail worked as a servant in his house, and Abigail wants it to continue. John rejects her because he has recommitted himself to his wife. Reverend Hale arrives from the town of Beverley to investigate Betty’s situation, and Abigail confesses that Tituba called the Devil after more details about the night in the woods come to light. When Tituba is threatened with hanging, she confesses that she’s been forced to work for the Devil. Abigail and Betty then confess their coerced involvement in witchcraft and name several other people who they claim to have seen with the Devil. Act 1 ends in a cacophony of unjustified finger-pointing. Act 2 Act 2 opens with John and Elizabeth Proctor discussing the witch trials in Salem. Elizabeth tells John he has to go into town and inform them that Abigail is a liar. John’s reluctance to do so leads to an argument where he accuses Elizabeth of being too judgmental and she accuses him of still harboring feelings for Abigail. Mary Warren, who went to Salem to testify against the Proctors’ wishes, returns to the house and gives Elizabeth a doll she made in court. Mary reveals that Elizabeth was among the accused. Elizabeth knows that Abigail is accusing her because she hopes to take her place as John’s wife. Elizabeth urges John to tell Abigail directly that there’s no possibility of them ever reinstating a romantic relationship. Reverend Hale arrives and questions the Proctors about their religious devotion because of the accusations against Elizabeth. John tells him that the girls are frauds, and Hale starts to believe him. Giles Corey and Francis Nurse come to the house and reveal that both of their wives (Martha Corey and Rebecca Nurse) have been arrested for witchcraft. Then, Ezekiel Cheever and Marshal Herrick arrive with a warrant for Elizabeth’s arrest. They find the doll that Mary gave Elizabeth and notice that it has a needle stuck in it. This matches up with an â€Å"attack† on Abigail that was allegedly perpetrated by Elizabeth’s spirit. Proctor gets Mary to tell them that she made the doll in court and stuck the needle in herself with Abigail sitting right next to her. Hale, Cheever, and Herrick are still not convinced Abigail is lying. Proctor tears up the arrest warrant in frustration, but Elizabeth agrees to go with the officials. Proctor tells Mary that she must testify on Elizabeth’s behalf in court. Mary is terrified to do so because she fears that Abigail will turn the court against her. Proctor expresses his feelings that he and all the other hypocrites are finally being punished for their sins. "I feel, like, really bad about myself. Why can't you just let this go" Oh, John, you're so charming. Act 3 At the start of Act 3, the audience hears Judge Hathorne questioning Martha Corey aggressively off-stage. Giles Corey interrupts the proceedings to defend his wife and is dragged into a room off of the court (on stage) by Marshal Herrick. They are accompanied by Judge Hathorne, Governor Danforth, Reverends Parris and Hale, Francis Nurse, and Ezekiel Cheever. After a short discussion where the truth of the accusers’ claims is disputed by Francis Nurse and Giles Corey, Mary Warren and John Proctor enter the room. Mary admits to Danforth that she and the other girls were faking the whole time. Danforth is not convinced that this is the truth based on all the supernatural events he’s witnessed in court (including people ostensibly being choked by spirits and slashed by daggers, which he describes on page 84). Proctor presents a petition signed by 91 people who are willing to vouch for the good character of Elizabeth Proctor, Rebecca Nurse, and Martha Corey. Danforth orders warrants to be drawn up for all the people who signed the petition. Proctor then presents a statement from Giles Corey where Corey testifies that Thomas Putnam encouraged his daughter Ruth to make accusations against George Jacobs so Putnam could snatch up his land. However, Giles refuses to reveal his source, so this evidence is discredited, and he is arrested for contempt of court. Finally, Proctor gives Danforth Mary Warren’s statement where she admits in writing that she and the other girls were faking. The other girls are brought in from the courtroom for questioning, and Abigail denies Mary’s accusations. Mary is asked to pretend to faint if it was so easy for her before, but she is unable to act under pressure. Abigail and the other girls feign symptoms of witchcraft to turn the court against Mary.Proctor is enraged and calls Abigail a whore. He admits that they had an affair so she will be discredited (although it also means destroying his own reputation). Danforth brings Elizabeth Proctor in for questioning on this issue, but she covers up the affair to protect her husband because she doesn’t realize that he has already confessed. John’s charges against Abigail are dismissed. Abigail claims to see a bird on the rafters above her that she insists is Mary Warren’s familiar spirit poised to attack her. Mary breaks down under the pressure of these accusations and "confesses" that Proctor has forced her to work for the Devil. Proctor and Corey are arrested, and Hale quits the court in disgust at this blatant display of irrationality. IDK this guy seems like a pretty cool boss. Act 4 The fourth act opens with Herrick removing Tituba and Sarah Good from a jail cell so the court officials can hold a meeting there. Both Reverend Hale and Reverend Parris are currently praying with the condemned prisoners, which is unsettling to Danforth and Hathorne. When Parris arrives at the meeting, he explains that Hale is actually trying to get the prisoners to confess to their crimesto avoid execution. He also reveals that Abigail and Mercy Lewis have run away, and Abigail stole his life’s savings. The authorities then discuss the state of social unrest that has emerged in Salem after the jailing of so many citizens. Hathorne denies that there is any possibility of rebellion, but Parris is very concerned about what will happen if they hang people like Rebecca Nurse and John Proctor, who are still well-respected. He advises that they postpone the hangings and continue pushing for confessions, but Danforth refuses because it would make him look bad. Hale arrives and says that he hasn’t gotten confessions out of anyone. The one prisoner who he hasn’t talked to is John Proctor. The officials decide that they will bring in Elizabeth Proctor to speak with him and convince him to confess. When they are left alone, Elizabeth informs John of Giles Corey’s death, and John begs her to tell him whether or not he should confess. He’s leaning towards confessing because he feels his soul is already beyond redemption. He asks for Elizabeth’s forgiveness, but she says her forgiveness doesn’t mean anything if he won’t forgive himself. She tells him that only he can decide whether or not to confess. John tentatively agrees to confess, but he refuses to implicate anyone else and then is reluctant to sign the confession. He decides he can’t go through the rest of his life after signing his name into disgrace in this permanent way. He snatches the confession away at the last minute and rips it to shreds, thus sealing his fate. The others beg Elizabeth to convince him to reconsider, but she refuses to deprive him of this choice when it’s the only way he’s finally been able to break free from his self-hatred and see some good within himself. Herrick leads John Proctor and Rebecca Nurse off to the gallows. A depressing ending to a play that reminds us of the worst aspects of humanity. Gotta love it. Other Ways to Study the Plot of The Crucible If you want more details about the plot in each act, you can read individual summaries at the following links: Act 1 Act 2 Act 3 Act 4 Each article includes short and long summaries along with key quotes and brief thematic analyses. List of Major Characters inThe Crucible Here's a quick rundown of the ten most prominent characters in the play, including short descriptions of their most important traits. This section should give you a better idea of who these people are and how they relate to one another. John Proctor John is a farmer in his mid-30s who is outwardly strong and confident but inwardly tormented by guilt. His self-hatred stems from an affair he had with a teenage servant girl, Abigail Williams, which was a betrayal of his own morals and his wife’s trust. John is not easily manipulated by others. He is disliked by foolish and insecure people in positions of power because he sees right through them. He also has a volatile temper and is terrible at expressing his feelings in a constructive way. Abigail Williams Abigailis a 17-year-old orphan girl raised by her uncle, Reverend Parris after her parents were murdered by Native Americans. Abigail is a clever, rebellious, selfish, and somewhat disturbed teenager who is willing to take drastic measures to get what she wants. She is smitten with John Proctor after their affair, and she dreams of replacing his wife. She’s the ringleader of the accusers and skillfully manipulates men who are older and supposedly wiser than her into believing her stories of witchcraft. Elizabeth Proctor Elizabeth is a sickly woman who is married to John Proctor. Despite her physical weaknesses, Elizabeth has a certain internal strength that John is lacking. She is very steadfast in her beliefs and will not compromise on what she thinks to please others. However, she also has some insecurities about her worthiness which she feels have made her doubt her husband’s devotion to her and may have helped to push him away. Reverend John Hale Reverend Hale is a minister from the town of Beverley who is supposedly an expert on witchcraft. Hale is an arrogant intellectual who perceives himself as a savior of the ignorant. He is responsible for setting off many of the terrible events in the play, but he is ultimately cursed with enough self-awareness and critical thinking ability to realize that he was wrong. He is emotionally destroyed by guilt over his mistakes. Reverend Samuel Parris Parris is an unpopular, paranoid, and greedy minister who presides over the town of Salem. He is power-hungry but has weak convictions and a shallow, materialistic outlook that enables him to bend his views whichever way will give him the biggest boost in public opinion. As a petty and whiny narcissist, Parris only cares about the events of the play if they affect him directly. His main concerns are preserving his reputation and personal wealth. Tituba Tituba is Reverend Parris’ middle-aged slave from Barbados. As someone with very little power in this society, she is used throughout the play as a scapegoat for the actions of other characters. Tituba confesses to witchcraft out of self-preservation while hinting at a strong dislike for Parris and a desire to return to her homeland with its less draconian culture. Deputy Governor Danforth Danforth is a somewhat pedantic man experienced in legal matters who takes his position of authority very seriously. Partially because he is so concerned with preserving the integrity of the court, he is prone to letting paranoia get the best of him and is entirely inflexible in his decisions. He believes he is conducting a methodical investigation, but he ultimately makes decisions that are based on bias and fear of damage to his reputation. Mary Warren Mary is a teenage girl who is employed as a servant by the Proctors. Mary is timid and impressionable. She is easily influenced by peer pressure and approval or disapproval from authority figures. Mary has a weak sense of her identity and convictions, so she is constantly pulled in different directions by other characters. She allows fear to rule most of her decisions. Giles Corey Giles is an outspoken elderly man who is arguably the most fearless character in the play. He refuses to let anyone push him around. While not formally educated, he's intelligent and legally savvy in his own way. Having been embroiled in a slew of legal battles in the past, he is one of the few who understands that many accusations of witchcraft are politically motivated. Rebecca Nurse Rebecca is a gentle old woman who is extremely well-respected in Salem and portrayed as a nearly saintly figure. Although she is highly devout, she has accumulated enough practical wisdom to be skeptical of the accusations of witchcraft. She becomes a victim of the town’s hysteria because of a political dispute between her family and the Putnams (the Nurses prevented Thomas Putnam's chosen candidate for the Salem ministry from taking office). Here are my visual interpretations of some of the main characters. Left to right: Giles Corey, Mary Warren, Rebecca Nurse, Abigail Williams, John Proctor. Other Ways to StudyCrucible Characters We've also written articles that focus specifically on certain characters and their significance in the play. Check out these links for more information on the following characters: John Proctor Abigail Williams Mary Warren Giles Corey Rebecca Nurse The Crucible: List of Major Themes In this section, I'll list the six most prominent themes that are found throughout The Crucible along with some important discussion questions.For more details on how the role these ideas play in the story, check out our complete guide toThe Crucible themes. Irony The Crucible is filled with moments of irony that can make it seem almost like a work of satire. How is irony used to show the hypocrisy of the society portrayed in the play? How does it help us better understand the characters? Hysteria This play is one of the most influential portrayals of mass hysteria in popular culture. Why does mass hysteria grow out of one small incident, and how are the fires of hysteria stoked throughout the play? What does this tell us about human nature? Reputation There is a continuous thread of concern for one's reputation that runs throughout The Crucible. Why is reputation so important in this society? Which characters value their reputations the most, and how does this impact their actions and the course of the play as a whole? Power/Authority Characters in The Crucible are always looking to gain power over others or maintain a high status that gives them control within their community. How do the power dynamics between characters shift as the play progresses? How does a desire to obtain or preserve power and authority impact different characters’ actions? Why does power seem to correspond with irrationality and rigidity? Deception Almost everything that happens in The Crucible is a result of lies in one form or another. What are some critical points in the play where telling the truth could have changed the course of events? Why do different characters lie? Why are people in the play seemingly so easily deceived? Guilt John Proctor, in particular, struggles with guilt throughout The Crucible, although in the final act other characters also express these feelings. How does the society portrayed in the play encourage guilt and shame? Does John really overcome his guilt at the end? Who should feel most guilty for what happened? There are wheels within wheels in Salem, just as Ann Putnam says in the play. However, those wheels merely represent the selfish tendencies at the root of human nature. Other Ways to Study Crucible Themes For more elaboration on these themes and how they are expressed throughout the play, read my more in-depth article on the main themes in The Crucible. You can also read my article on McCarthyism and The Red Scare as they relate to the play to get more information on the context in which The Crucible was written and why its themes remain relevant throughout history. The Bottom Line Now that you've read the completeThe Cruciblesummary, be sure to explore the other parts of our guide for additional insight into the play. Whether you're looking for summaries of individual acts, analyses of main characters, or a breakdown of the play's major themes, you should be able to find the information you need to answer all of your English teacher's most confusing questions. Protip: If all else fails, just pretend you can't answer the question because you're being attacked by the familiar spirit of the most annoying kid in your class. What's Next? There are a couple of common questions that come up about the plot of The Crucible that we've answered directly in short articles. Take a look at our answers as to why Elizabeth asks John to go to Salem in Act 2 and why Reverend Hale returns to Salem in Act 4. Need some quotes for that killer essay you're writing? This article goes through the most important quotes in the play accompanied with explanations of their significance. I gave a short list of characters in this article, but if you want a full rundown of everyone who shows up in the play, check out our complete character list. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Art History Essay Example | Topics and Well Written Essays - 1000 words - 6

Art History - Essay Example Roy Lichtenstein is a pop artists and contemporary of Andy Warhol. He used parody using old-fashioned comic strip. He was a teacher before venturing to Pop art based on commercial images such as advertisement painting focused on bard-edged figures. His 1961 Look Mickey used Be-Day dots or a technique comparable to Pointillism (Lobel, 33). Since then, he has produced more art works combining oil or Magana paint exemplified in Drowning Girl and the pop art diptych Whaam! He has influenced other DC comics artists (Lobel, 60). Liechtenstein is an iconography in pop art that until today amaze collectors and contemporary comic book fans. While he may be regarded by some as quite commercial for his techniques and use comic-style graphics, he is one artist to reckon with. Charles Atlas is a filmmaker and video artist. In his online biography, Charles Atlas came from St. Louis, Missouri and born in 1958. Video art uses the video tape as a statement of exploration on the medium or against commercial, entertainment video and may not have any logical presentation or narrative plot except for juxtaposition of images and scenes (Knight, 49). Atlas worked both on stage, screen, museum, and television and also had video installation works. He is considered to have pioneered the â€Å"media-dance, a genre in which original performance work is created directly for the camera† (PBS, P 2) and worked with the Merce Cunningham Dance Company for ten years. He collaborated with choreographers, dancers, and performers such as Yvonne Rainer, Michael Clark, Douglas Dunn, Marina Abramovic, Diamanda Galas, John Kelly, and Leigh Bowery. His four-hour montage â€Å"Television Dance Atlas† on Dutch television used dance styles of ballet, burlesque, and figure skating (PBS P 3). His video installation â€Å"The Hanged One† used rotoscopes, motorized mannequins, and theatrical lighting and may be considered evolving in its various presentations. He

Effects of Administrative Corruption in the Public Sector Essay

Effects of Administrative Corruption in the Public Sector - Essay Example Data will be analyzed with the help of statistical software to ensure the validity of the information collected. The study is intended to be spread over a duration of no more than three months. According to Rabl & Kuhlmann (2008), corruption refers to deviant behavior that could occur in the politics, society, the economy, or within an organization, for the benefit of an individual or an institution. Such acts of corruption are kept in secret and are damaging to all the individuals involved, particularly to people who have contributed funds and have been cheated on. It has been found to have wide-ranging and profound effects and research studies have actually found a relationship between corruption and private investment as well as growth. There is also a connection between corruption and currency rises and capital flows, higher income inequality, poverty, inflation, inferior resource allocation, distorted expenditures by the government, thereby all lowering standards of public life (Faria 2001). The researcher aims to find out the problems that are the result of corruption that has not yet been explored. For this study, the researcher shall focus on the public sector, since corruption done in the public sector is more detrimental towards the well-being of the global society. According to the Law Commission in its Consultation Paper on Corruption, public bodies are more prone to corruption as compared to private bodies (Law Commission 1997). The public sector plays a vital role in the economic development of a country.  

Ethical behavior principle Essay Example for Free

Ethical behavior principle Essay The behavior of each and every person is control by moral and the guiding principles. This is normally portrayed in our daily usual acts, and hence shaping of our ethical behavior is critical in the making sound decision and upholds the trust of the public. A successful business is only possible if there is a strong and profound held value. Most companies will set up strategy of coming up with the required values in order to attract their prospective clients, manage their workers, and attained the expected development of the company. The guiding principles of ethical behaviors which these companies will struggle to uphold are based on the values. According to American Psychological Association, (1953) these values include beneficence and nonmaleficence, fidelity and responsibility, integrity, justice, respects for people’s rights, and dignity. Coordination and active participation of the workers will be of great importance in attracting the attention of the clients. In any organization, leaders will continually strive to ensure that their company achieved its standard. Their main aim is to make sure that the rights of the employees are taken care of, and that the company in general performs well at all cost. In order to achieve this, their actions will be guided by the ethical values which will assist them in the decision making processes (Leal, 1998).

Scarlet Letter Essay - :: essays research papers

The Scarlet Letter   Ã‚  Ã‚  Ã‚  Ã‚  It is six in the morning at an Arizona prison. A prisoner named Jonas has been awoken by the prison bell, which sounds more like a horn, and signals that it is time for the prisoners to awake. Jonas quickly gets up, makes his bed and then stands at the door of his cell awaiting a prison guard who will be doing the daily check of his cell. While waiting for the guard, Jonas thinks to himself about what his day will be like, but he soon realizes that it will be the same as the day before, and the day before that, and the day before that, and so on. Jonas then grows quickly depressed, for he realizes, as he always does, that his life is filled with repetition and he is trapped by it. Like Jonas, many characters in the novel, The Scarlet Letter, experience the feeling of being caught in one way or another . Among those characters are Reverend Arthur Dimmesdale, Pearl Prynne and Hester Prynne. These characters are truly affected by entrapment.   Ã‚  Ã‚  Ã‚  Ã‚  From beginning to end, many factors contribute to making Mr. Dimmesdale feel trapped in one way or another. To start, he is trapped in silence and pain. His need to be silent and the pain that he feels because of it, is shown when he says to Hester Prynne, in front of the town,   Ã‚  Ã‚  Ã‚  Ã‚   Hester Prynne, ... I charge thee to speak out the name of thy   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   fellow-sinner and fellow-sufferer! Be not silent from any mistaken   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   pity and tenderness for him; for, believe me, Hester, though he   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   were to step down from a high place, and stand there beside thee   Ã‚  Ã‚  Ã‚  Ã‚   on thy pedestal of shame, yet better were it so, than to hide a   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   guilty heart through life. What can thy silence do for him , except   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   it tempt him-yea, compel him, as it were-to add hyprocisy to sin?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Heaven hath granted thee an open ignominy, that thereby thou   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   mayest work out an open triumph over evil within thee, and the   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   sorrow without. Take heed how thou deniest to him-who   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   perchance, hath not the courage to grasp it for himself - the bitter,   Ã‚  Ã‚  Ã‚  Ã‚   wholesome, cup that is now presented to thy lips! (Hawthorne, 62). The town does not know it yet, but Mr. Dimmesdale is Hester Prynne’s fellow sinner.

Determinants of Intelligence Test Scores

Determinants of intelligence test scores Heredity Is the passing of traits to offspring (from its parent or ancestors)? This is the process by which an offspring  cell  or  organism  acquires or becomes predisposed to the characteristics of its parent cell or organism. Through heredity, variations exhibited by individuals can accumulate and cause some  species  to evolve. The study of heredity in  biology  is called  genetics, which includes the field of  epigenetic. Social Refers to a characteristic of living  organisms  as applied to populations of humans and other animals.It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is  voluntary  or  involuntary. Education In its broadest, general sense is the means through which the aims and habits of a group of people sustain from one generation to the next. [1]  Generally, it occurs through any experience  that has a formative effect on the way one thinks, feels, or acts.In its narrow, technical sense, education is the formal process by which society deliberately transmits its accumulated  knowledge,  skills,  customs  and  values  from one generation to another, e. g. instruction in schools. A right to education has been created and recognized by some jurisdictions: Since 1952, Article 2 of the first Protocol to the  European Convention on Human Rights  obliges all signatory parties to guarantee the right to education. At the global level, the  Nations’ International  of 1966 guarantees this right under its Article 13.Maturation Maturation is the process of learning to cope and react in an emotionally appropriate way. It does not necessarily happen along with aging or physical growth, but is a part of growth and development. A situation a person must deal with at a young age prepares them for the next a nd so on into adulthood. Maturation does not stop when physical growth ends – it continues through adulthood. An adult who loses a parent, for instance, learns to cope with a new emotional situation that will affect the way he or she deals with ituations that follow. physical factor A factor in the  a biotic  environment that influences the growth and development of organisms or biological  communities. Personality psychology Is a branch of  psychology  that studies personality and individual differences. Its areas of focus include: * Constructing a coherent picture of the  individual  and his or her major psychological processes * Investigating individual differences—how people are unique * Investigating  human nature—how people are alike Personality† can be defined as a dynamic and organized set of characteristics possessed by a person that uniquely influences his or her  cognitions,  emotions,  motivations, andbehaviors  in vario us situations. The word â€Å"personality† originates from the  Latin  persona, which means  mask. Significantly, in the  theatre  of the ancient Latin-speaking world, themask  was not used as a plot device to  disguise  the identity of a character, but rather was a convention employed to represent or  typify  that character.Personality may also refer to the patterns of thoughts, feelings and behaviors consistently exhibited by an individual over time that strongly influence our expectations, self-perceptions, values and attitudes, and predicts our reactions to people, problems and stress. In a phrase, personality is not just who we are,  Gordon Allport  (1937) described two major ways to study personality: the nomothetic and the  idiographic. Nomothetic psychology  seeks general laws that can be applied to many different people, such as the principle of  self-actualization, or the trait ofextraversion.Idiographic psychology  is an attempt to u nderstand the unique aspects of a particular individual. The study of personality has a broad and varied history in psychology, with an abundance of theoretical traditions. The major theories include dispositional (trait) perspective, psychodynamic, humanistic, biological, behaviorist and social learning perspective. There is no consensus on the definition of â€Å"personality† in psychology. Most researchers and psychologists do not explicitly identify themselves with a certain perspective and often take an eclectic approach.Some research is empirically driven such as dimensional models based on  multivariate statistics  such as  factor analysis, whereas other research emphasizes theory development such as  psychodynamics. There is also a substantial emphasis on the applied field of personality testing. In psychological education and training, the study of the nature of personality and its psychological development is usually reviewed as a prerequisite to courses in abnormal or clinical psychology. Abilities associatedSpatial visualization ability  or  Visual-spatial ability  is the ability to mentally manipulate  2-dimensional  and  3-dimensional  figures. It is typically measured with simple  cognitive tests  and is predictive of user performance with some kinds of  user interfaces. Verbal fluency tests  are a kind of  psychological test  in which participants have to say as many words as possible from a category in a given time (usually 60 seconds). This category can be  semantic, such as animals or fruits, or  phonemic, such as words that begin with letter  p. 1]  The semantic fluency test is sometimes described as the category fluency test or simply as ‘freelisting'. The COWAT (Controlled oral word association test) is the most employed phonetic variant. [2][3]  Although the most common performance measure is the total number of words, other analyses such as number of repetitions, number and length of clusters of words from the same semantic or phonetic subcategory, or number of switches to other categories can be carried out. 4][5] Verbal comprehension  is the ability to understand the  meaning  of  verbal stimuli. This may involve  listening comprehension,  reading comprehension  as well as  sentence comprehension  . Inductive reasoning, also known as  induction, is a kind of  reasoning  that constructs or evaluates general  propositions  that are derived from specific examples. Inductive reasoning contrasts with  deductive reasoning, in which specific examples are derived from general propositions.

Bennett Explores the Fine Line Between Wisdom in ‘the History Boys’

Bennett explores the fine line between wisdom and foolishness in ‘The History Boys’. Discuss with reference to this comedic drama. The fine line between wisdom and foolery has often been explored and blurred in dramatic comedies throughout the ages. Often, in Shakespeare’s plays especially, the fool figure turns out to be the wisest figure out of all of the other characters, and is used as a way to make a comment on the social context of the time.This theme is present in ‘The History Boys’, as Bennett mostly uses characters as a way of exploring the fine line. He also uses scenes and themes during the play to explore the fine line between wisdom and foolishness, but he tends to focus on using the characters to explore the line instead. The Headmaster is a character with whom, when first introduced to, the audience would appoint the title of ‘foolish’, as Bennett shows him to be a very foolish character.However, this would differ from Shak espeare’s fool; in his plays the fools were often the wisest of characters, but in this circumstance, with this character, the Headmaster acts foolish without becoming ‘the fool’ from Shakespeare, as the Headmaster doesn’t have the hidden wisdom and knowledge Shakespeare’s fools had. For instance, when discussing competing schools in the league tables with Mrs Lintott, he says ‘†¦Leighton Park. Or is than an open prison?No matter†¦Ã¢â‚¬â„¢ This quote shows the reader what a foolish man Bennett has created; a headmaster not knowing the difference between a competing school in the league tables and a prison is absurd. However, it helps Bennett to show the fine line between wisdom and foolery, as some members of the audience may think that the Headmaster is wise in some of the decisions he makes, as he does know methods to get the students to achieve academic levels that allow entry into Oxbridge.Another moment where Bennett explores th e fine line is when he says, upon discussing Oxbridge with the supply teacher Irwin, ‘I thought of going to, but this was the fifties. Change was in the air†¦Ã¢â‚¬â„¢ The first impression given of him from this line of speech is that the characters around him must be able to see through his lies and see the fool that he ultimately is; in the fifties, life was the same as in the forties; it was the sixties where ‘change was in the air’ and the characters around the Headmaster would know that he was ying to cover the fact that he wasn’t academically smart enough to attend Oxbridge. This does show him to hold some wisdom, however, as he was smart enough to cover up the fact that he didn’t attend Oxbridge, even if the lie wasn’t successful, and that he is wise as he does want the best for the boys, but again, this is outweighed by the foolish decision that is to get the boys to Oxbridge to raise the school in the league tables to ‘†¦enhance its reputation and thereby his own career†¦Ã¢â‚¬â„¢ showing he is mostly trying to get the boys do to well for his benefit.Bennett also uses the character of the Headmaster to make a social comment of the schooling at the time he wrote the play, hinting that headmasters of schools often tried to get the better grades for the students only to pull their school up in the league tables, and thereby improve their own reputations of headmasters. A second character Bennett uses to explore the fine line between wisdom and foolishness is Hector, one of the boy’s teachers.One of the first impressions we get of Hector is that he is a character who Bennett presents to be very wise; he has taught the boys so well they can quote literature at any time of the day in the correct context ‘†¦Posner (Edgar) ‘Look up, My Lord. ’ Timms (Kent) ‘Vex not his ghost†¦Ã¢â‚¬â„¢ This is quite a feat to achieve, and it also shows that he too knows and und erstands when and where to quote literature, again showing his wisdom.However, this is a point where Bennett does show how fine the line between wisdom and foolishness actually is, as some people may view this skill as useless, as it probably won’t be able to help them in their university or working life, unless they pursue a career where literature and the need to quote it is needed, so this act may be viewed as quite foolish; spending time teaching the boys something they probably won’t need in their future lives, despite the fact that they and Hector may be considered wise for having this skill.Bennett does show Hector to be a character who does act very foolish sometimes; ‘No Headmaster, (He covers his ears. )†¦Non. Absolument non. Non. Non. Non†¦Ã¢â‚¬â„¢. The stage directions used here make Hector act like a naughty child who is refusing to stop what they’re doing; a grown man, who is a teacher nonetheless, acting this way does appear to be a fool to people around him, even if they know he is only pretending. However, this is one of the moments where you can explicitly tell that Bennett is exploring the fine line etween wisdom and foolishness and is showing indeed how very fine it is; some people may see past Hector acting like a fool and see him to be very wise; he knows that if he carries on refusing to do what the Headmaster askes of him, the Headmaster may well just give up and drop the subject. This could be down to the fact that Hector doesn’t view the Headmaster as a wise man; more of a fool who you can walk over and expect to carry on doing things the way you want to, even if the Headmaster is against it. ‘A hand on a boy’s genitals at fifty miles an hour, and you call it nothing? This is a very important quote in showing how Bennett explores the fine line. Hector is a very wise man; he has a deep understanding and knowledge of literature, he has helped get the boys A-Levels up to the standa rds of Oxbridge and is, academically, quite smart. However, the quote shows that, in terms of his judgements, he is quite a fool; the acts he performed were frowned upon by society at the time, and show to many people that he has crossed the line between wisdom and foolishness with ease without really realising it. †¦transmission of knowledge†¦Ã¢â‚¬â„¢ This also shows how his judgements are foolish, and how he can be seen to be a fool by many people; when he is confronted about his actions, he uses quotes from poetry to try to get out of the confrontation. By the end of the play, many people would probably see Hector as a very wise man, but a man who has the tendency to cross the fine line between wisdom and foolishness, whilst others would see him as only being a fool, despite his knowledge in literature.Overall, Hector is probably Bennett’s main way to explore the fine line between wisdom and foolishness, as Hector crosses the line countless times without realisin g it himself. Another way Bennett explores the fine line between wisdom and foolishness is by using scenes, such as the French Scene. This scene takes place towards the start of the play, and is where Hector and the boys practise speaking fluent French by acting out a scene of their choice in French. Mais une maison de passe ou tous les clients utilisent le subjonctif ou le conditionnel, oui? ’ (But a brothel where all clients use the subjunctive or conditional, yes? ) This quote is taken from the scene and helps to show the wise and the foolish sides of Hector; he and the students are acting out a scene in fluent French (which in itself is a very academic skill for the students to have learnt) and Hector is quite wise in getting them to practise using their French in everyday scenes, thus improving their fluency.However, the foolish part is the fact that the scene they are all acting out is a brothel, which is a very foolish thing to do considering where they are (in a schoo l), but the fact that Hector keeps on going on about their grammar whilst speaking French does show some wisdom, with the fact that he knows exactly how to get the boys to improve their fluency and grammatical skill in French, but in a very foolish circumstance. A third way the fine line between wisdom and foolishness is through themes; specifically the themes of sexuality and sex.For sexuality; ‘†¦Don’t touch him†¦Ã¢â‚¬â„¢ This quote is quite important in showing the fine line between wisdom and foolishness, as it is said when Hector and Irwin are discussing Hector’s early retirement, teaching and Dakin. Bennett shows here that Hector’s foolish decisions have turned him into a wiser man, who is advising Irwin on how not to make the same foolish mistake he did. The foolishness here makes the scene quite tragic rather than comic. For the theme of sex, the fine line is explored when Dakin and Scripps have a conversation together about Fiona (the He admaster’s secretary). †¦like particularly her tits, which only fell after a prolonged campaign some three weeks ago†¦Ã¢â‚¬â„¢ The wordplay in this conversation is very foolish indeed, which Scripps finds funny albeit embarrassing, but the wisdom in Dakin is evident by the way Dakin applies military logistics to a new context with ease, using the semantic field of war. Overall, these are the main ways Bennett uses to explore the fine line between wisdom and foolishness in ‘The History Boys’, mainly using the characters of the Headmaster and Hector.

bob essays

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Trustworthy vs. Trustable

Trustworthy vs. Trustable Trustworthy vs. Trustable Trustworthy vs. Trustable By Maeve Maddox Hearing the word trustable used twice on National Public Radio (NPR) in what seemed to be a serious context, I decided to explore the usage. Although the form trustable can be documented- the OED cites examples dated 1606, 1884, and 1900- it’s a rarity in modern usage. Both, trustable and untrustable make a slight showing on the Ngram Viewer beginning in 1824 and 1852, respectively, but compared to trustworthy and untrustworthy, they never rise from the very bottom of the graph. A Google search brings up about 627,000 results for trustable, compared to about 60,900,000 for trustworthy. A search for untrustable leads inexorably to this statement by Kevin McCarthy: What are her numbers today? Her numbers are dropping. Why? Because shes un-trustable. Like David A. Graham, I was ready to attribute the suddenly popular usage of untrustable to McCarthy: Color me unimpressed. The most surprising thing about this quotation is McCarthy’s coining of the word â€Å"untrustable.†- â€Å"Kevin McCarthy Steps Into a Faux Outrage,† The Atlantic, September 30, 2015. The credit/blame for introducing the form untrustable can be traced further back than McCarthy. The OED has a single citation, from 1863: â€Å"Dennis will look up at you with hisgood-natured, untrustable, Irish grey eye.†- Charles Kingsley. In 1997, the group Built to Spill released an album called Perfect from Now On. One of the songs is called â€Å"Untrustable/Part 2.† The forms trustable and untrustable are not barbaric in the way so many recent coinages are, but they’re not necessary. And to many speakers, they sound like errors for trustworthy and its negative form, untrustworthy. trustworthy adjective: Worthy of trust or confidence; reliable. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:7 Types of Narrative Conflict7 Tips for Writing a Film ReviewIs "Number" Singular or Plural?

Process or structure of government Research Paper

Process or structure of government - Research Paper Example The head of the government who is the US president share his powers with the Congress and the Judiciary system. These three branches dependent for proper functioning of the government. Being a Federal Constitutional Republic, the United States’ Constitution is the supreme law of the land. The US Democracy is different from other democracies in that every state of the Union holds enough power to make their own reforms as long as they do not go against the Supreme Law, which is the Constitution. The Executive This is the branch that consists of the president, the vice president and fifteen cabinet departments. Every four years, the Americans go to the ballot to elect a president and his running mate who takes the position of the vice president. The president of the US is the commander-in-chief of the U.S Armed Forces and is essentially the leader of the country. It is the duty of the president to recommend legislation to Congress, convene Congress, deliver the state of the Union address to Congress every year. ... The president usually appoints fifteen cabinet members who must be approved by the Senate. The Legislature This is the arm of government tasked with legislating or rather making laws. It was established by Article 1 of the Constitution. Thus the Congress, the collective legislative body consists of the Senate and the House. These two House were established so as to balance the concerns of smaller but more populated states against those of larger but more sparsely ones. Thus the Senate is made up of 100 members known as Senators. Each state is allowed two representatives. However The House of Representatives currently consists of 435 members, with each state’s representation dependent on its population. The two Houses have got unique duties and powers and could be tasked with some specific duties as well. For example a House may initiate legislation that require people to pay taxes and can decide if public officials are to be tried if accused of crime. After every two years, re presentatives are elected. The Senate confirms presidential appointments such as that of ambassadors, cabinet members and federal judges. Federal officials accused of crime are tried by the Senate after the Senate votes to impeach the official. The senate is presided over by the vice president and the election of Senators takes place after every six years. The Judiciary This branch is established by Article 3 of the U.S constitution. However its powers duties nor organization is not spelt out here. This was left to the Congress and Justices of the Court itself to develop the authorities and operations of the entire Judiciary. The Supreme Court Justices are usually nominated by the president and later on approved by a majority of vote of the Senate. Their terms of service are

The Efficiency Effects of Mergers and Acquisitions in Malaysian and US Term Paper

The Efficiency Effects of Mergers and Acquisitions in Malaysian and US Banking Institutions - Term Paper Example The effect of globalisation on trade and business is the most prominent aspects and this has created the impotence of deregulation for encouraging economic growth. These market deregulations have intensified the market competition and the existing players are trying to gain upper hand position in the market. In this regard, Hope and Maeleng have mentioned free trades as â€Å"competition–enhancing devise† (Hope and Maeleng, p.61). In such competitive business environment, every organisation is trying to be larger in terms of value, market size, consumer base etc. However, achieving rapid growth is tedious and long term process that may cause in not catering the available opportunities before rivals and this process of growth is known as organic growth. On the other hand, mergers & acquisitions (M&A) leads to achieve a rapid organisational growth. Today, M&A has become very popular strategies for the business and market expansion in domestic and in international market. However, M&A is riskier strategy as it influences the engaged companies as well as the entire market (Hagelm p.155-157). This paper will present a discussion on the effect of M&A on banking institutions and financial markets of Malaysia. 2. Overview of Malaysian and US Banking Sector USA is highly developed nation with a huge financial market. Prior to the financial crisis of 2007-2008 US market was considered to be the most stable financial market. The period of the latest financial crisis has made the entire financial market weak as many top financial institutions including top banks like Lehman Brothers have collapsed severely. Since 2007 till 2009 US banking sector have experienced several bank failures and merged. The statistics are presented below in the table. Table 1: (Source: Fahlenbrach, Prilmeier and Stulz, p.40) However, Now US banks are attempt to recover from the crisis as the banks like JPMorgan and Goldman Sachs are showing considerable growth (Ferreras, â€Å"US Ba nking Sector Endeavors Recovery—Research Report on Goldman Sachs and JPMorgan Chase’s†). However, majority banks are still facing crunch situation and hence, many have commented that it will take a significant time to recover. On the other hand, market indices for US banking sectors depict a positive result which has been presented below. Figure 1 (Source: Fahlenbrach, Prilmeier and Stulz, p.33) Malaysian is a one of the rapidly developing countries in the Asia Pacific region. The effects of the financial crisis of 2007-2008 were on the most of world economies directly or indirectly. However, in case of Malaysian economies it was not hurt significantly and hence, its banking sector kept growing during financial crisis. Bank Negara Malaysia is central banking responsible for regulating other commercial and other investment institution. The following table represents number of financial institution including banks as per November 2009. Table 2 (Source: MIDA,  "Banking, Finance and Exchange Administration†) Malaysia banking has anticipated a growth in loan amount in during 2010 as it loan amount increased by 12.8% comparing to previous years. Analysts, Lin and Mee have commented that â€Å"Within the retail segment, mortgages, hire purchase and credit card loans grew by 13.2 per cent, 7.7 per cent and 14.2 per cent respectively†

Marketing assessment Essay Example | Topics and Well Written Essays - 2000 words

Marketing assessment - Essay Example Among these is the threat of new entrants in to the market. The ratio of new entrants continues to get bigger and as such intensifies the competition. For example in the telecommunications industry, more companies have set up shop, introducing products such as mobile phones which are affordable therefore challenging the already existing companies. This is primarily due to the advances in technology which allows more people to venture in to business easily than it was the case in the past. This means that more superior products will be developed in order to retain a competitive advantage. Therefore, increase in the financial spending to produce quality products and services and low profit margins since the prices of the products and services will be put to match the market prices at the time. Globalisation another feature of technology is a major challenge especially to local companies who are increasingly being faced by competition from multinationals in their backyard. Local companies face the risk of losing monopoly as more and better products and services are being offered by international companies who have infiltrated their market. There is an increase in middle men and counterfeit products in the market which is a major threat to the existing genuine companies. Fake and substandard products continue to flood the market at the expense of genuine products due to their low pricing. People are buying cheap products due to the high cost of living as a substitute to genuine products they are unable to afford. The rise of middle men also, who sell products and make higher profits than the producers themselves are also a major threat to companies in the 21st century. Pfizer pharmaceutical in the US has been a victim of this continued trend with several of their medicine being counterfeited. Counterfeiting is linked to organized crimes such as money laundering and is a lucrative business for the

The Dairy Industry Of Pakistan Marketing Essay

The Dairy Industry Of Pakistan Marketing Essay The dairy industry of Pakistan is a very competitive industry and has huge potential. Unfortunately, dairy processors in Pakistan still have miles to cover before they can exploit full benefits of this industry. The milk production of the country has not been up to the mark and as a result the demand for dairy products outweighs the supply. Traditionally, people living in urban areas preferred to consume fresh milk delivered to their homes by Gawallas. However with the passage of time, as people became more and more health conscious there was a shift towards the consumption of UHT milk and its demand has been increasing ever since. In the UHT milk segment, firms like Nestle Pakistan Limited and Engro Foods Limited have emerged as leading market players. These firms with their bundle of financial resources have made huge investments in getting state of the art technology, manpower and strengthening their promotion efforts. Despite the fact that local dairy processing industries have b een able to match the quality standards of Nestle and Engro to a greater extent, these firms lack in their marketing efforts. Noon Pakistan Limited is one such firm which is being effected due to poor marketing efforts and has not been able to reap the benefits of the industry in which it operates. Noon Pakistan Limited is a venture of the Noon Family and has been marketing its products under the brand name of Nurpur. The firm enjoys market leadership in the category of butter. Initially when the firm launched its UHT milk the market response was good. However with the passage of time, the brand performance of Nurpur UHT milk has deteriorated due to mismanagement of marketing efforts. While management claims that they are able to sell whatever they produce, the market survey results prove that the prevailing performance of the brand has not been up to the mark. The firm relies on the selling concept which is a short term approach and little emphasis is being given to the concept of brand building. It is the need of the hour that Noon Pakistan Limited adopts a long term strategic approach if it wants to secure its position in the market for years to come. To study the issue being faced by Noon Pakistan Limited, a rigorous Literature review was conducted followed by interviews with employees of the firm, retailers and consumer surveys. Financial analysis and comparison with Nestle and Engro was done. Even though Noon Pakistan Limited does not match the financial strength of its competitors, there are many ways in which the firm can improve its position in the market. The first step in building strong brands is to ensure that the brand has a high salience. The brand should have top of the mind recall and recognition. Unfortunately the survey results analyzed using SPSS software proved that Nurpur milk is not the first brand which comes to the mind when a consumer wants to purchase UHT milk. Majority of the respondents could not even recall any advertisements of Nurpur milk. A major proportion of the respondents also highlighted the fact that Nurpur milk was occasionally short in the market. The results of the retailer interviews also prove that Noon Pakistan Limited has to improve its trade promotion schemes as majority of the retailers were not satisfied with current distribution practices of the company. The retailers highlighted the fact that the company should improve its promotion activities so that consumers start demanding Nurpur milk. Companies such as Noon Pak Limited, those fail to expand, eventually move to the phase out or withdrawal stage. This is because expansion ensures the continuity of profitability, brands, innovation and progress. It also creates employment opportunities and contributes to the growth of economy by improving the GDP. Noon Pakistan Limited however is not expanding and considering the intense competitive environment that prevails in the dairy industry, if they fail to expand in future; the company might have to face a stark fortune of a complete phase out and therefore should start redesigning their marketing and management strategies accordingly. Due to weak financial resources, Noon Pakistan Limited should utilize alternative strategies to maintain its position in the market. The firm needs to invest in consumer promotion activities like in store sampling and taste trials. The firm also needs to focus on its BTL activities in order to strengthen the perceptual positioning of the brand in consumer mind. The firm needs to revise its payment policies with retailers and start providing goods on a credit basis to those retailers who have a good reputation in the market. In short, Noon Pakistan Limited should revise its current practices and operations. The firm should let go its old concept of selling and instead focus on building the equity of its brands if it wants to strengthen its position in the market for the future. 2.0 Introduction 2.1 The Noon Group The Noon Group of Companies is being managed by the Noon family. The group has qualified and experienced professionals. The Noon Group of Pakistan strives to improve its profitability and safeguard its stakeholders interest while maintaining highest quality standards and serving the community1 The Noon Group of Companies has various business ventures and Noon Pakistan Limited is one such profitable venture of the Group. Apart from Noon Pakistan Limited a brief description of the other business ventures are as follows:- 1. Noon Sugar Mills Limited This venture was incorporated in 1964 and manufactures white sugar. Initial crushing capacity was 1500 MT of sugarcane which has been increased to 4000 MT over the passage of time.2 2. Pioneer Cement Limited Pioneer Cement Limited was incorporated in 1985 with a total investment of Rs.2660 million and production capacity of 630000 tons per annum. The plant is situated in Chenki, Khushab.3 3. Noon International Private Limited Noon International Private Limited is a trading company which was established in 1972. The company employs 43 people including a team of 15 professional sales engineers. This firm represents various international companies of repute in Pakistan and markets their equipment in the fields of textile, power generation, sugar, fertilizer, chemical, steel, cement, food and milling4 4. Textile Technics Private Limited Incorporated in 2004 with a total investment of Rs 100 million, Textile Technics is a joint venture between M/S Blue Reed of Spain and Noon International Private Limited. The project has a production capacity of 22000 meters of reed per annum5 5. Textile Services Textile Services was established in 1994 and provides services to over 200 customers of Sulzer Textile Projectile Weaving Machines. The company employs 32 people and provides training, technical service and spare parts for clients6 2.2 Noon Pakistan Limited Incorporated in 1966 with a total investment of 553 million, Noon Pakistan Limited produces various products namely Butter, Cheese, UHT milk, HCLF, Pasteurized milk, Flavored milk, Juices, Water, Desi ghee, Honey and Jam. Installed capacity of the plant is 72000 Liters/2 shifts and there are 700 employees. Noon Pakistan Limited has been marketing its products under the brand name of Nurpur. The plant is located in Bhalwal, Sargodha while the head office is situated in Lahore7 The year 2011 was a challenging year for Noon Pakistan Limited. Energy Crisis, security situation coupled with devastating floods had exerted significant pressure on the economy and cost of living. Higher inflationary trends continued impacting their key products particularly related to fresh milk when shortages led to a cost increase of 16% compared to last year. Additionally, higher growth of their products led to severe filling capacity constraints and the market demand could not be met fully. Due to reduced buying power, trend in the market is changing fast as consumers are looking for cheaper products in small packages. Therefore the management at Noon Pakistan Limited has made plans to reassess the market requirements and also further improve their production efficiency8 2.3 Vision The vision statement of Noon Pakistan Limited is as follows:- Our vision at Nurpur is to be a transformative force in our community and world at large and to serve as a model of a sustainable business alternative that nurtures social and economic well being in an environmentally sensitive manner9 2.4 Mission The mission statement of Noon Pakistan Limited is as follows:- Nurpur is committed to supplying the consumer and customer with the finest, high quality products and to be a leading industry in healthy and nutritious products. Nurpur supports these goals with a corporate philosophy of adhering to the highest ethical conduct in all its business dealings, treatment of its employees, and social and environmental policies10 2.5 Core Values At Noon Pakistan Limited, consumers are at the forefront of everything they do. The core values of the company include the generation of Ideas that can be constantly challenged to develop next generation solutions, to conduct business openly and fairly while competing fiercely at the same time, to encourage teamwork with individual flairs, to set tough goals that can be challenged and beaten, to value preservation of the environment and ensure sustainability of organic agriculture, to value mutually supportive relationships among members of local and global communities11 2.6 Awards and Certifications Noon Pakistan Limited has won many prestigious awards and certifications which are First dairy company in Pakistan to be certified under ISO 22000:2005, Brand of the year award (2006-07) in the category of Butter, Brand of the year award (2007-08) in category of Butter, Cheese and flavored milk and Brand of the year award (2008-09) in the category of Butter12 2.7 The Purchase Department To study the operations of the Purchase Department, two interviews were conducted with the Purchase Manager. The findings of the interviews have been utilized to describe the function of the Purchase Department. The purchase department is responsible for purchasing all materials required by the head office and plant other then milk which is purchased at the milk collection centre in Bhalwal. Materials which are purchased by the department range from ordinary items like office and plant stationary to complex materials like Flavors, Spare parts for plant equipment and transportation vehicles, Chemicals, Fuel and everything related to the manufacturing process, Logistics and day to day operations. Demand for requisition comes from the factory and approval has to be given by the Managing Director. The purchase department currently has 4-5 employees. The department uses a manual system of keeping records and storing files. The purchase department always keeps 3 copies of requisitions and delivery challans. One copy is sent to the plant, one copy is maintained with the purchase department and one copy is kept by the Purchase Manager. The major suppliers of Noon Pakistan Limited are SMC, Sitara Che micals , Jason Foods and Danisco. Payments to suppliers are made either on cash or credit through the head office. Credit terms depend on contacts and relations with suppliers and can range from 15 days up to a month. According to the Purchase Manager, Noon Pakistan Limited believes in maintaining healthy relations with Suppliers and this is one of the key strengths of the department The Purchase Manager also stated that in case of materials needed from local suppliers, the purchase department is given no time and purchase has to be made immediately. However when imported materials are required from foreign suppliers, the Purchase department is informed in advance as shipping takes time. There is no fixed pattern of purchases made throughout the year and it all depends on plant and market requirements. The quality of materials purchased is checked at the plant and if there are defects the merchandise is returned to the supplier.13 2.9 The Marketing Department To study the operations of the Marketing Department of the firm, two interviews were conducted with the Marketing Manager. Marketing research activities are outsourced. The Marketing Department purchases monthly reports from different marketing research agencies like AC Nielson and Tetra Pak. In this way the marketing department stays in touch with the latest trends and competitor activities. Some of the agencies with which the marketing department works are SABB Marketing, Time and Space, Orient, HRK Communications, Aura Communications, TOPAZ Communications and ADZ Communications. These agencies prepare designs of print ads and commercials. The brand manager discusses the various designs with the Marketing Manager and after making necessary amendments and recommendations approval is given to Marketing agencies. The Marketing Strategy of Noon Pakistan Limited is Differentiation strategy. However the strategy to be adopted for each brand depends on the market performance and competitor activities. Since UHT milk is difficult to differentiate, the current strategy being adopted is to position it as a milk which is enriched with vitamins needed for healthy growth and development. The target market of UHT milk is Housewives and working females as well as males. Different SKUs are being used to target different Socio Economic Classes like the 1000ml pack is targeted for SEC-A while the 200ml and 250ml packs are targeted towards low income households. The main competitor brands of Nurpur Milk are Olpers, Milk Pak, Good Milk and Haleeb. The marketing department does not go for an offensive strategy because Nestle and Engro are huge giants with bundle of resources. Noon Pakistan Limited can be classified as an Analyzer because it is operating both in a stable and dynamic market. Another reason for not adopting an offensive strategy is that volumes are low. The main weakness of the Marketing Department is that very little attention is being paid towards building brand equity. The department is focusing on increasing sales which is a short term approach rather than focusing on building their brands 14 2.10 Organizational Chart of the Marketing Department Figure 3 Organizational Chart(Marketing Department) Source: Internal Company Documents The Brand Manager is responsible for dealing with various Marketing Agencies and reports to the Marketing Manager. The Marketing Manager reports to the General Manager of Sales and Marketing15 2.11 The Sales Department Two interviews were conducted with the Sales Analyst of the firm to get insights regarding the operations of the Sales Department. The organizational structure of the Sales Department comprises of the General Manager of Sales and Marketing, National Sales Manager, Regional Sales Manager, Area Sales Manager, Field Managers and Sales Officers. Territories have been assigned according to location and comprises of Central Zone, Southern Punjab zone and Northern zone which includes RWL/AJK, Hazara belt and Pakhtoon.K belt. The process of forecasting yearly sales is that last years closing sales are doubled and the amount is set as the Sales Target for the next year. There are more than 280 distributors all over the country and each Sales Officer has to monitor and look after three to four distributors. If targets set in the year 2012 are met, the entire Sales Team will go on a vacation to Dubai on the companys expenses. Noon Pakistan Limited has also started exporting its products to countries like England, Kenya and Afghanistan.16 2.12 Marketing Mix of Nurpur UHT milk Nurpur UHT milk has been positioned as a milk which is enriched with vitamins needed for healthy growth and development.17 The milk is packed in Tetra Aseptic Packaging which allows long lasting storage and shelf space. Currently three SKUs are available in the market which are 200ml, 250ml and 1000ml. Initially the pricing policy adopted for Nurpur milk was market penetration pricing, which means prices were low compared to competing brands. Recently the pricing policy has been changed and now the pricing policy is competitive pricing policy as shown :- Product Packing Unit/Ctn Retailer Margin Trade Price Consumer Price 1.UHT MILK Ctns Units Ctns Units 1000ml 12 6.09% 1018 84.83 1080 90 200ml 24 4.35% 391 16.29 408 17 250ml 27 5.97% 586 21.7 621 23 Table 3 Price List of Nurpur UHT milk Source: Company Internal Documents Due to low volumes produced the company has adopted the policy of selective distribution. The company offers various discounts to retailers to push their products into the market18 . The indirect distribution channel being used is shown below:- Figure 5 Distribution Channel Source: Company Internal Documents 2.13 SWOT Analysis Strengths Market leadership in selected product categories Strong and Experienced Sales Team Strong Supplier relationship Brand Loyal Customers Strict adherence to Quality Standards First dairy company in Pakistan to be certified under ISO 22000:2005 Weaknesses Weak coordination among departments No emphasis on building brand equity No formal HR Department Centralized Decision Making No policy of recruiting fresh blood Selective Distribution Opportunities Exporting products to foreign countries Increased demand for dairy products due to urbanization and increasing population Ensuring availability in untapped markets Launching innovative products for health conscious consumers Going for backward integration Threats Reliance on few suppliers Rising prices of sugar Rising prices of oil increasing transportation expenses Energy and Power Crises Procurement of Quality Milk as milk production fluctuates Rising Inflation decreasing purchasing power of consumers 3.0 Literature Review Pakistan has been classified as the third largest milk producing and consuming country in the world. There is a huge potential for liquid dairy products because 94% of the total population still consumes unpackaged milk. Dairy Processors in Pakistan are coming up with innovative products. An example is Tea Creamer which has been quite successful because drinking milk with tea accounts for 32% of total milk consumption in Pakistan. Consumption by low income consumers in developing markets is forecast to increase by from about 70 billion liters in 2011 to 80 billion liters in 2014 and many of these consumers are expected to switch in coming years from drinking loose milk to packaged milk19 According to Tetra Pak, global consumption of liquid dairy products is set to rise by a compound annual growth rate (CAGR) of 2.9% in 2011-2014, accelerating from 2.5% growth in 2008-2011, led by buoyant demand in Asia, Africa and Latin America. Asia, Latin America and Africa are all expected to record higher growth rates in consumption in 2011-2014 than in 2008-2011. Asia is forecast to consolidate its position as the worlds biggest market for liquid dairy and dairy alternatives, while Latin America is forecast to overtake Western Europe as the worlds second biggest market by 2014, the research shows. Demand in Asia-Pacific is forecast to rise by 4.6% (CAGR) in 2011-2014 to some 165.3 billion liters20 The research shows that there is a huge potential for dairy processors and demand for dairy products especially UHT milk is likely to go up in future years to come. This demand for dairy products will not only exist in Pakistan but also in developing countries abroad. The demand for milk in neighboring countries also provides huge opportunities for dairy processors and they can expand their operations in those countries by either exporting their products or setting up plants. This research by Tetra Pak provides sound evidence that the future for dairy processors is bright if they can overcome certain issues of availability, quality of milk and reduce operating expenses. Pakistans milk and dairy products industry has already reached $26 billion as of March 2012. Engro is the market leader in the UHT milk segment with a share of over 44%21 A major issue being faced by the dairy industry of Pakistan is that the total production of milk in the country is not fulfilling domestic needs. While human population and consumption per capita has been increasing at the rate of 3% annually, milk production in the country is not increasing at the same pace22 In Pakistan, Buffalos are the main source of milk production with a contribution of 66%, followed by Cows with a contribution of 32% and Goats and Sheep which contribute 2% of the total milk produced. The major Buffalo breeds are Nilli-Ravi and Kundhi, while Sahiwal and Red Sindhi are dominant cow breeds. A majority of small holding farmers, who fulfill 90% of the total milk requirements of the country are not linked to the formal dairy market. The reasons which have been attributed to low productivity of animals are low genetic life of cattle, delay in puberty, scarcity of feed resources, high disease incidence, disorganized marketing system and traditional farming practices. The low production of milk in the country places a huge burden on dairy processors and in the year 2008-09, dry milk products worth Rs. 1.1 Billion had to be imported due to shortfall of milk production23 This article provides information regarding the major sources of milk in the country. It also clearly indicates a major issue being faced by dairy processors in the supply chain, which is procuring quality milk for further processing. Milk is the major raw material for dairy processors and insufficient milk production means that dairy processors have to operate with constrained capacity and cannot expand into new markets to meet future demands of milk. As the article highlights that not only is the productivity of animals low but majority of farmers do not have access to the formal dairy market. In Pakistan, 97% of milk produced is consumed by producers in far flung areas and only 3% is being processed and marketed through formal channels. Demand for milk is present not only in Pakistan but neighboring countries like Iran, UAE, Saudi Arabia, Malaysia and Philippines which can be harnessed to advantage. Apart from bacteria of tuberculosis and hepatitis that naturally occur in milk, the Gawala adds many more impurities specially contaminated water for milk dilution. Other impurities like ice slab, soda bicarbonate, and formalin are added to prevent the milk from intense weather. Improper marketing channel is one of the major constraints being faced by the dairy sector. The informal private sector comprises of various agents in the supply chain each performing specialized roles. These comprise of producers, collectors, middlemen, processors, traders and consumers. Seasonal fluctuation hampers milk production and consumption in Pakistan. Milk production is maximum in the months from January to April due to availability of green fodder and reaches minimum in months of May to August. Alternatively milk consumption is high during summers and low in winters. Cold storage facilities are limited in Pakistan due to high cost of operations and shortage of electricity. Dairy processors like Nestle are looking at options to reduce or eliminate their reliance on small farmers due to milk adulteration and delays in getting the quantity of milk which hampers production. Dairy processors should vertically integrate their activities by Corporate Farming and offer additional services and support to medium and large farmers in order to get bulk quantities of milk from them24 This article highlights that opportunities exist for dairy processors to export their products in neighboring countries. It also explains how milk is collected and various contaminations which are added to raw milk. Procuring bulk quantities of milk is a big issue for dairy processors and their viable options are to reduce their dependence on small farmers. The constraint of seasonal fluctuation and ensuring quality standards is also a prime concern for dairy processors since all these factors hamper production and ultimately sales. The milk marketing chain in Pakistan can be classified into an informal marketing chain and a formal marketing chain. The informal milk marketing chain is highly unorganized and milk is delivered under unhygienic conditions. The formal marketing chain on the other hand is more organized and utilizes Cold Storage Tanks to deliver milk from collection centers to processing units25 The informal marketing chain provides the end consumer with low price dairy products at the cost of poor quality standards and unhygienic conditions. The formal marketing chain on the other hand is more conscious towards meeting health standards. However consumers also have to pay more for purchasing their products26 The demand drivers of the dairy industry include increased spending on healthy dairy, increasing nuclear families and working women, increase in demand for functional dairy, organized retail and private label penetration, changing demographics and rise in disposable incomes and increasing urbanization. The challenges being faced by the dairy industry are that milk productivity is still too low, R D is low, human resource challenges have to be addressed, supply chain hindrances have to be minimized and quality standards need to be improved27 The processing of UHT milk involves six steps. In the 1st step fresh milk from cows enters into the UHT process at 39.2 degrees Fahrenheit and contains 50 kinds of bacteria most of which are harmful to health. In the 2nd step the milk flows through pipes in which the temperature gets hotter and hotter until it reaches a holding tank and bacteria gets killed as the milk flows through the pipes. In the 3rd step the milk is heated to 278 degrees Fahrenheit for 3 seconds which kills 99.9 % of the bacteria. In the 4th step the milk is quickly cooled down to 39.2 degrees Fahrenheit which preserves essential nutrients and vitamins. In the 5th step the UHT milk is packed in Tetra packing within seconds to prevent bacteria from entering again in closed pipes and tanks. Finally in the last and 6th step the packed UHT milk is ready to be transported28 Tetra Pak is the pioneer in aseptic packaging. In this type of packaging the product and the package are sterilized separately and then combined and sealed in a sterile atmosphere29 The reason why dairy processors like Noon Pakistan Limited use Tetra Packages is because it allows products to be stored for up to a year without refrigeration which increases shelf life of milk. Branding is one of those marketing concepts which has immense importance since times immemorial. This is because it is the distinguishing feature between various goods and services. Customers perceive a concept of brand as something with which they can easily associate attributes of a product and to build a strong trust over time. This in turn results in brand equity which is long lasting and is a result of effective marketing efforts on the part of management of the company. With the advent of technology and trends of packaged products, branding is no more a source of identification of a product but way more than that. It is now used for building emotional attachments to both the companies and the products. Apart from the mere identification of the product there are other attributes of branding such as customers involvement, stress on higher quality and standards and other intangible attributes which are related to the brand name and in particular its symbol. Branding helps in creat ing images in the minds of consumers so that they can be ensured that their product is unique and different from the rest. Therefore, it can be said that a brand can only be recognized as a strong entity if it continues to provide attributes that it has been promising and are provided consistently. This shows the importance, growth and need for branding a product and service in recent times. This is because initially, consumers associated the brand with something that can be used for identification purposes only. However, now we can see that branding is way beyond that and is concerned with perceptual positioning of a product more than a distinguishing feature alone. Also a brand can emerge as a strong and well established brand only if the consumers are able to experience consistent delivery of attributes that have been promised by the company. Therefore, no brand can survive in the market if it is unable to fulfill its brand promise and this is a new phenomenon towards which we are seeing a paradigm shift in the market30 The concept of brand awareness is all related to the mind of the consumer. If a brand has a strong presence in the mind of the consumer he is said to be aware of it31 . It is also defined as a measure of the percentage of the target market that is aware of the brand name32 In order to create brand awareness in the mind of consumers33 ,companies can take use of advertising by marketing their product again and again which will create a few competitive advantages to them. For example: Brand familiarity Name familiarity will prove commitment to the brand If a brand isnt recalled during the point of purchase it is of no use and brand salience ensures that Brand awareness will be the most durable intangible asset According to Aaker, companies can generate brand awareness through two steps by firstly broadening the sales base and then by improving their skills beyond the regular mediums of advertisement34 . There are several ways to measure the brand awareness of a company and these attributes are described below: Brand Recognition: Brand recognition in simplest terms refers to the brand identification when consumers are provided with merely a cue about the brand prior to the actual exposure. This means, that this brand can be easily differentiated from others based on previous knowledge about the brand35 Brand Recall: Brand recall basically refers to the aptitude of the consumer for remembering the brand from the minds memory when provided with category of a product or any other cue36 Top of mind Brand: The brand which is named by the consumer first when provided with the product category or classification is known as top of mind brand37 Dominant Brand: When asked from the consumers, if a brand name is recalled by the majority of the respondents then that brand is said to be the dominant brand38 Therefore from the above research it can be analyzed quite easily the significance of the brand awareness. A brand which is able to achieve maximum brand equity and becomes a dominant brand can undoubtedly become the largest market share holder amongst the competitors. Building brand awareness however, is a challenge that is faced by the companies and they need to make their marketing efforts strong in order to ensure that among a huge pool of consumers, the brand awareness of their brand is most dominant as it will provide both economical and perceptual benefits to the compa